GeniusVets Joins Forces with ProSites in Strategic Acquisition Led by 733Park
In a move that signals a major leap forward in healthcare marketing innovation, GeniusVets, a leader in veterinary and dental marketing technology, has been acquired by ProSites, a nationally recognized provider of HIPAA-compliant growth solutions for healthcare practices.
At the center of this transformative transaction? 733Park, the trusted M&A advisor to fintech, payments, AI, and SaaS companies in the $5M–$100M valuation range. Serving as exclusive advisor to Harley Orion, CEO and Co-Founder of GeniusVets, 733Park orchestrated every stage of the deal, from strategy formation and buyer outreach to negotiation and diligence.
“This deal was engineered to accelerate the future of veterinary and dental marketing,” said Lane Gordon, Managing Director of 733Park. “Harley built GeniusVets into a category-defining platform. Our role was to showcase its strategic value, create competitive tension, and guide the business through a complex and highly successful exit.”
- Lane Gordon, CEO 733 Park
The Strategic Fit: GeniusVets + ProSites
Founded with a mission to help veterinary and dental practices thrive in a digital-first world, GeniusVets quickly emerged as a go-to platform for measurable client acquisition and retention. Their suite of solutions includes:
- High-conversion websites tailored for healthcare practices
- Automated engagement workflows
- Advanced local SEO and paid media strategies
- Expert-driven content engines
- Behavioral data and analytics unique to the veterinary and dental verticals
GeniusVets’ strength lies in its ability to deliver real marketing ROI, helping practices acquire, educate, and retain clients with precision. Now, integrated with
ProSites’ national infrastructure and secure technology stack, the combined platform will offer even greater value to healthcare professionals. The newly unified offering unlocks:
- Broader marketing and engagement capabilities
- Data-driven strategies with increased intelligence
- Accelerated innovation for client-facing technologies
- Scalable support systems and enterprise-grade infrastructure
“GeniusVets has always been about elevating practices with tools that drive real results,” This partnership gives us the resources to go further, faster. ProSites shares our mission, and with 733Park’s guidance, we found the right deal with the right people.”
- Harley Orion, CEO & Co-Founder, GeniusVets
Behind the Deal: 733Park’s Role
With a proven track record in helping founder-led SaaS and AI platforms optimize their strategic exits, 733Park brought sector expertise and personal attention to this high-impact transaction. Their work with GeniusVets included:
- Tailoring the company’s positioning to highlight differentiated value
- Curating a targeted set of strategic buyers
- Creating competitive tension to maximize enterprise value
- Managing diligence, legal, and negotiation timelines with precision
This transaction reflects the rising demand for AI-enhanced, vertical-specific SaaS platforms and demonstrates 733Park’s strength in surfacing premium buyers and driving value creation across niche digital services.
About GeniusVets
GeniusVets is a premier marketing, engagement, and analytics platform serving veterinary and dental practices across the U.S. The company offers a unified suite of solutions that improve patient communication, increase client acquisition, and enable data-informed decision-making.
About ProSites
ProSites delivers digital marketing and patient engagement solutions, including SEO, PPC, websites, reviews, and HIPAA-compliant communication tools to thousands of dental and medical practices.
About 733Park
Based in Boston, 733Park is a boutique M&A advisory firm specializing in sell-side representation for growth-stage companies in fintech, payments, AI, and SaaS. With over $10B in closed transactions, the firm is led by Lane Gordon, a seasoned M&A advisor known for driving successful exits through precision strategy, market access, and tailored advisory services
Thinking About an Exit in 2026?
If you’re a founder preparing for a strategic exit or exploring growth partnerships, 733Park is your go-to M&A advisor. Our team brings decades of experience, deep domain expertise, and personal attention to every transaction.
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