
Introduction:
Cryptocurrency is defined as “an encrypted data string that represents a unit of currency. It is monitored and organized by a peer-to-peer network called blockchain, which also serves as a secure ledger of transactions.” This might sound overwhelming at first. The deep-rooted logic behind Cryptocurrency is creating an open network without the barriers of physical borders. These networks are not controlled by governments and therefore are considered decentralized. Some well known ones are Bitcoin (BTC) with 415 billion USD market cap, Enthereum with 384 billion USD market cap, Tether (USDT) with 79 billion USD market cap, Binance Coin (BNB) with 68 billion USD market cap, etc.
Cryptocurrencies have the ability for faster cross-border transactions at a lower cost compared to traditional cross-border banking transactions. Consumers have been increasingly adopted and engaged with Cryptocurrencies. As Cryptocurrencies become more and more accepted by the public, Cryptocurrencies have changed from merely a means of investing to a popular payment solution for consumers. At the same time, with the broader mainstream acceptance, Crypto companies are spending money on naming rights for sports sponsorships. Advertising on this year’s Superbowl allowed Crypto.com and FTX to gain more potential customers.
Crypto Company M&A:
Recently, big trading companies are making strategic investments to acquire startups to strengthen their positioning in the FinTech industry. According to PwC, the total value of global crypto M&A deals has increased from 2020’s 1.1 billion USD to 55 billion USD in 2021. Cryptocurrency industry has a huge growth potential. In 2022, Coindesk has already announced 21 deals. Nonetheless, there are many more: Betterment acquires a Seattle startup Makara, Coinbase buys FairX, OpenSea buys Dharma Labs, etc.
New Issuance of Crypto:
Nonetheless, many big FinTech firms are stepping into creating their own virtual currencies. For example, Meta is exploring virtual currencies to help users stay with Meta instead of turning their interests to competitors. Meta is launching a new digital token called “Zuck Buck'' for users to spend on Meta’s platforms. Just within the first 4 months of 2022, there have been over 6800 Initial Coin Offering deals took place. Some famous ones are LuckyBlock, Decentraland, SafeMoon, SeeSaw Protocol, Kasta, X2Y2, etc.
"The most common myth is that Cryptocurrency is only used by money launderers. But in fact, Cryptocurrency has shown its potential to solve traditional banking problems."
Misconceptions on Cryptocurrency:
Although Cryptocurrency is gaining popularity, there are many misconceptions and miseducation on Cryptocurrency that scare off many potential consumers. The most common myth is that Cryptocurrency is only used by money launderers. But in fact, Cryptocurrency has shown its potential to solve traditional banking problems. According to Tony Lees, the Chief Product Officer at Cryptocurrency platform Wirex which has 4.5 million users all over the world, “a common misconception around cryptocurrency is that it is overly complicated. But that doesn’t need to be the case when it comes to payments, which is why spending cryptocurrency at the point of sale is crucial. It means that anyone can hold crypto and spend it without having to worry about keeping up with conversion rates or going through the process of manually exchanging crypto themselves.” This is one of the most important qualities that Cryptocurrency has over the traditional banking methods.
Also from Tony Lees, “there are huge benefits to crypto payments, namely lower fees, faster payments as well as making cross-border payments much easier and cheaper, making them a hugely important alternative to traditional finance.” As he said, the users of Cryptocurrency are growing exponentially, especially in 2022. There is a trend of accelerating the use of Cryptocurrency – the world is becoming cashless with more usage of electronic payments. Cryptocurrency will be more and more important with the advantage of faster and lower cost of transactions.
Concerns on Cyber Security:
While Cryptocurrency is becoming more and more accepted by the public, cyber security is always a big controversy in the decentralized asset industry. Consumers are most concerned with the volatility and secondly the safety and also the reliability of the trading platforms. It is very important to trade on platforms that are licensed and regulated. According to Better Business Bureau, it reported in 2021, Cryptocurrency scams were ranked as the second-riskiest type in 2021. Blockchain is considered as “unhackable” while many endpoint trading platforms’ are way less secure compared to Blockchain. The third party vendors’ security is comparably weaker which gives the hackers chances to steal money. Now, many of the trading platforms recognize this issue and are building stronger cloud infrastructures to protect the data and consumers’ privacy.
Conclusion:
Technology has long been a tool that people use to make life easier and improve living conditions. Cryptocurrency will allow people to build a more open financial system and is now used by many governments in cross-border transactions, for example Singapore is using Cryptocurrency as part of the national economy. The trend of adopting Cryptocurrency is now very popular and will be more and more adopted by the mainstream in the near future.
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