AI M&A Deals: OneMagnify Acquires Guidance

In early 2025, OneMagnify, a marketing and technology solutions provider backed by Crestview Partners, acquired Guidance, a long-standing eCommerce agency known for building and optimizing online retail platforms. The move brings together OneMagnify’s expertise in AI-driven analytics and customer engagement with Guidance’s track record in strategy, design, and technology for major eCommerce brands.

This transaction fits a pattern emerging across AI M&A deals in 2025: buyers targeting specialized firms that can expand service offerings and deliver measurable value to end clients. For those who work on M&A transactions in fintech, payments, SaaS, and AI, the OneMagnify–Guidance deal stands out as another sign that AI-driven marketing and commerce capabilities are coming together in ways that create real growth potential.

OneMagnify is a marketing and technology solutions firm known for advanced analytics, AI-driven marketing, and customer insight work. The company serves brands that want measurable outcomes from data and creative execution.

Since partnering with private equity firm Crestview Partners in 2022, OneMagnify has expanded through targeted acquisitions. Guidance brings more than three decades of experience in enterprise commerce strategy, design, and implementation.

The acquisition strengthens OneMagnify’s position in AI-enabled marketing and commerce. It lets the company deliver more complete programs that combine analytics and machine learning with proven commerce build capabilities and long-standing partnerships on platforms such as Shopify Plus, Optimizely, Adobe Commerce, BigCommerce, and Salesforce Commerce.

The acquisition was announced on February 19, 2025. Financial details were not publicly disclosed, but both companies emphasized the strategic alignment driving the transaction. OneMagnify gains a well-established eCommerce partner whose capabilities complement its own AI-powered marketing, analytics, and customer engagement services.

Guidance will operate as part of OneMagnify’s broader service portfolio, giving clients access to a combination of enterprise-level commerce solutions and advanced data-driven marketing programs. The integration is designed to help brands build more personalized customer experiences, improve conversion rates, and streamline operations across multiple channels.

For OneMagnify, the deal expands its reach into high-growth eCommerce verticals while strengthening its ability to deliver projects that merge sophisticated commerce platforms with AI-driven marketing insights. For Guidance, joining OneMagnify provides access to deeper analytics capabilities and a larger resource base to serve existing and future clients.

AI-focused acquisitions are increasing as companies look to combine strong data capabilities with proven delivery expertise. OneMagnify’s purchase of Guidance follows this pattern, bringing together advanced marketing analytics and robust commerce implementation. This combination meets a growing need for AI-powered solutions that produce measurable results.

Market competition is another driver. Buyers aiming for faster impact often see more value in acquiring established platforms instead of developing similar capabilities from the ground up. This approach shortens time to market and reduces the risks tied to in-house development.

Private equity backing is also shaping activity in this space. Firms such as Crestview Partners are funding acquisitions that merge data-driven insights with scalable commerce solutions, allowing portfolio companies to compete more effectively in high-growth verticals.

Private equity firms are playing a larger role in shaping AI M&A activity. Their backing gives portfolio companies both the capital and the strategic mandate to pursue acquisitions that can accelerate growth. In the case of OneMagnify, Crestview Partners provides financial resources and operational support to target companies that enhance their data analytics, AI capabilities, and customer engagement services.

This approach allows a portfolio company to move quickly when a high-value target becomes available. Rather than relying solely on organic growth, private equity-backed firms can expand into new markets, add complementary services, and strengthen competitive positioning through carefully selected acquisitions.

Crestview’s investment in OneMagnify reflects a focus on businesses that combine advanced technology with specialized execution. Guidance fits that model, bringing long-established expertise in eCommerce strategy and implementation to pair with OneMagnify’s analytics and AI-driven marketing services.

The acquisition was announced on February 19, 2025, and terms were not disclosed. OneMagnify described the deal as a way to expand its experience and eCommerce capabilities, pairing its analytics and AI expertise with Guidance’s enterprise commerce work. Guidance’s partnerships include platforms such as Shopify Plus, Optimizely, Adobe Commerce, BigCommerce, and Salesforce Commerce.

The combined offerings are intended to help brands run more data-driven programs and execute complex commerce initiatives under a single provider. Both companies expect the integration to strengthen their ability to deliver measurable results and broaden the scope of projects they can pursue together.

AI M&A deals like OneMagnify’s acquisition of Guidance show how strategic transactions can accelerate growth, strengthen capabilities, and expand market reach. At 733Park, we work with founders, investors, and leadership teams in AI, fintech, payments, and SaaS to identify and execute these types of high-impact opportunities.

Our advisory approach combines more than 25 years of transaction experience with deep sector knowledge and direct access to strategic buyers and private equity groups. We focus on sell-side representation for founder-led companies, and we also manage select buy-side mandates for clients seeking targeted acquisitions that align with their long-term goals.

If you are considering an exit, exploring a strategic partnership, or evaluating acquisition targets, we can help you structure and manage the process from start to finish.

Unlock your next big opportunity. Contact us at info@733park.com or (617) 564-0404 to start the conversation about how to maximize the value of your next move.